It is important for you to know that the show is definitely going ahead. At a time when the economy is about as tough as it gets and trade is subject to numerous restrictions, show successes become a key message in a market place where the proliferation of products makes it increasingly difficult to gain and retain a connection with consumers.
We have been waiting for clarity with regarding the lifting of restrictions which have prohibited activities such as show-judging. While we have been prepared with health and safety protocols to ensure that the judging environment is fully compliant, regulations thus far have not made it possible for producers to deliver samples to the receiving depot. Now, in Level 3, this is no longer a restriction. However, we still require judging venues to be open for business and suitably geared up, and we require freedom of movement for our judges and for the support teams.
There’s no doubt that 2020 will be a year of exceptions, with the presence of international judges highly unlikely due to current international air-travel quarantine regulations. We are keeping lines of communication open with them and we will be able to stall this decision until the very last minute. The post-judging programme also requires careful adaptation and we, together with Old Mutual, are planning to create a remote, but enhanced tasting and educational experience.
We are accepting entries. READ MORE
In the meantime, keep healthy.
