Chairman of the judges at the Old Mutual Trophy Wine Show. Author, co-author and contributor to a number of wine books including The Oxford Companion to Wine, The Global Wine Encyclopaedia, and Platter’s South African Wine Guide. Recipient of the Chevalier de l’Ordre du Merite Agricole (France). Judge at numerous competitions including the Australian National Wine Show, the Six Nations Wine Challenge (Australia) as well as benchmark tastings in France, the United States, Chile and South Africa. First international co-chairman of the International Wine Challenge (2007). Visiting Professor of Wine Business at the University of Cape Town’s Graduate School of Business and head of the Wine Judging Academy run in association with the University of Cape Town’s Graduate School of Business. Winner of the Louis Roederer International Wine Columnist of the Year award (2012).
On 2 February 2021, Michael Fridjhon was named the recipient of the Wine Appreciation and Wine Advancement Award. The criteria for this award include noticeable contributions towards the image of wine and its responsible use, as well as building the image of the South African wine industry as a whole through their sphere of influence.